NINE

NINE hosted breakfast seminars on the Digital Consumer

Elisabet — Wed, 16 May 2012 02:00:11 +0000

This time with focus on digitalization and its impact on consumer behaviour; NINE’s Future Research group hosted the bi-annual breakfast seminar on Tuesday 15th and Wednesday 16th of May. In our new premises in central Stockholm, Karolina and Thomas gave the audience insights and examples of consumption patterns and means, formed by the technology development, the practical applications and the emotional effects of it.

For any questions regarding NINE Future Research or our seminars, please contact Karolina Pamp (+46 (0) 702 70 69 68) or Henrik Östling (+46 (0) 709 92 05 54 )

NINE welcomes Karolina Pamp!

Elisabet — Fri, 27 Apr 2012 08:18:42 +0000

NINE continues to expand and welcomes Karolina Pamp who just joined our team. In her role as Future Research Manager, Karolina leads qualitative consumer studies and conducts continuous trend spotting, focusing on values, lifestyles and consumption-related trends. Karolina’s previous experiences include a position at SEB, responsible for business intelligence and seven years at Bain & Co Nordic as research manager.

PRIPPS BLÅ

liselotte — Sun, 22 Apr 2012 08:25:38 +0000

We are preparing a comprehensive case on the challenges, considerations and execution of this prestigious branding task, for more information right now, please contact Henrik Östling at NINE. Meanwhile take a look at the design heritage and some of the images created in the design process.

NINE moves to new, larger premises!

Elisabet — Mon, 16 Apr 2012 08:08:11 +0000

NINE makes a move! You will find us in our new, larger premises on Kungsgatan 27 from Tuesday, April 17th.

The new PRIPPS BLÅ has officially landed

liselotte — Wed, 04 Apr 2012 21:21:00 +0000

What can we say, it has been an honour to work on such an iconic brand. Most of us have been around for at least the last three updates of this old, fine Swedish beverage brand. Starting off about a year ago, the ambition put into this project has been through the roof. We hope that many will appreciate the attention to detail and respect of the heritage that we have tried to bottle here. Read more about the case in our PROJECTS section.

NINE welcomes Thomas Le Guellaff!

Elisabet — Wed, 04 Apr 2012 12:52:08 +0000

NINE continues to expand and welcomes Thomas Le Guellaff who just joined us as a Brand Strategist and Account Manager. Thomas has long experience from the digital communication and brand development areas, working with clients such as Nokia, Filippa K and Lindex.

NINE’s trend analyst in interview about the booming second-hand market

elinrudberg — Wed, 04 Apr 2012 08:31:14 +0000

NINE’s trend analyst Elin Åström Rudberg was interviewed for a special report about the booming second hand business in the printed version of the Swedish magazine Market last week.

Elin brings up three main reasons behind the trend; increased environmental awareness, the technological development and “the democratization of luxury”. Read the whole special report and the interview here.

NINE participated at Humanioradagarna at Uppsala University

elinrudberg — Tue, 03 Apr 2012 14:01:24 +0000

On March 28th one of NINE’s Future Research analysts, Julia Holmberg, participated at Humanioradagarna at Uppsala University. Humanioradagarna is an initiative aimed at showing humanities students future work opportunities. Julia talked about how NINE works with trend analysis in general and ethnography as a method in particular and in what way that could be interesting for e.g. students of anthropology, ethnology, sociology and similar subjects.

An interview with Julia can be found here.

Read more about NINE’s Future Research services here.

Guldägget nomination!

Elisabet — Wed, 28 Mar 2012 12:48:17 +0000

We cross our fingers.

CATEGORY: DESIGN
Name of nominee: Ramlösa Premium PET (Packaging design)
Agency: Nine
Brand owner: Carlsberg Sverige AB

CAREFUL UPDATE OF A CLASSIC BRAND

liselotte — Mon, 05 Mar 2012 10:40:05 +0000

After successful brand innovation on Ramlösa premium, NINE is carefully updating the Ramlösa product identity for food retail.