During 2008 and 2009 NINE (together with our friends at No Picnic) ran an extensive trend program for Sony Ericsson, which included quarterly trend reports, bi-weekly news and trends updates as well as visualizations (sketches and 3D images) of possible future products and services. The aim of the program was to secure that Sony Ericsson received tailored insights suited to their needs to be used in their design- and new product development process.
The insights were gathered using NINE’s own network of trend scouts and ethnographers in 10 European countries (focusing on Eastern Europe), that continuously scanned and investigated their markets focusing on consumers culture connected to technology, communication and media.
The trend program resulted in an increased awareness of the importance of unique consumer insight in the design process, and served as an idea-generator that inspired the creation of exciting new product and service concepts. For more detail please download the white paper under Future Research Cases.