NINE is very proud to present the latest collaboration with Carlsberg Sverige; the new identity for another swedish beverage icon – Falcon.
The new identity brings back the proud falcon and infuses attitude and personality to the brand. Our ambition has been to find the key Falcon brand carriers in reference to its target group, some of the emotional recall lost in the process of several re-designs. Thorough consumer research (qualitative as well as quantitative) has clearly shown that the consumers like the “new” Falcon. Needless to say we will be following the sales numbers with great interest!
The new design was developed in close cooperation with the Carlsberg team, the first units featuring the new design to be introduced on the market are; Falcon Export and Falcon Bayerskt, they are available at Systembolaget from October 2011. Watch lead designer Carl Larsson being interviewed (in Swedish) about the project.
Above: Detail of final graphic design and showing the principle for line-extension using colour-coding.
Above: 3D renderings of final packaging design. Bottles, cans, multi-pack and secondary packaging.
Below: The Falcon project featured in Cap & Design.