Redefining premium

In a small town near the southwestern coast of Sweden, spring water renowned for its health benefits has been purified by nature for centuries into Ramlösa Mineral Water. To align its packaging with the brand’s focus on nature and sustainability, Ramlösa’s owner the Carlsberg Group wanted to replace the heavy high-quality glass bottles with a less expensive, easy-to-transport and more environmentally friendly alternative – without diluting the brand’s premium position.